Gay Day Guide

Don't miss the opportunity to advertise in the Official Guide to Gay Day Orlando 2005. We will distribute the publication in Orlando during the 15th Annual Gay Day Orlando. In late May 2005 sneak preview issues will be available at key GLBT events, clubs and bars, and select locations across the country.

Have a look at the 2004 edition which features an in-depth schedule showing every event during Gay Day. Don't miss this opportunity to reach tens of thousands of Gay Day visitors!

Download the Gay Day 2005 Advertising Guide for details, prices and order form. We're distributing 20,000 copies this year (5,000 more than last year, when we actually ran out). So you don't want to miss this opportunity to reach tens of thousands of Gay Day visitors while they're in town! Prices begin at just $380 (half page, full color), and that's a bargain!

For more information, contact us at guide@gayday.com.

Sponsorship

Download the Gay Day 2005 Sponsorship Guide for details about sponsorship opportunities.

Online Advertising

gayday.com presents a unique advertising opportunity to reach potential gay & lesbian travelers year-round. During the 3 months leading up to Gay Day Orlando, our readership expands considerably to include thousands more who are planning to attend Gay Day Orlando or want to keep apprised of activities taking place. In 2004 we presented over 5,570,000 page views to over 1,150,000 visitors. We continue to see a steady increase in visitors as we enter 2005. And with a renewed commitment by the Gay Day Partners involved in Gay Day Orlando to co-promote gayday.com as the best source for information on Gay Day Orlando, these numbers will continue to see a healthy growth through 2005.

Because of the nature of our visitors, our advertising rates are structured seasonally.

During April, May and June, the peak periods for visitors to gayday.com, rates reflect the increased number of visitors. We serve between 25,000 and 30,000 advertisements per day to approximately 4,500 visitors.

For the rest of the year, we serve approximately 9,000 advertisements per day to approximately 1,800-2,500 visitors.

Advertisements online appear in the page header in the form of a standard sized 468x60 pixel banner. We limit advertising to between 30 and 40 advertising slots active each day; with each slot equally weighted in the rotation. Each advertising slot represents a minimum of 225 impressions per day and as many as 750 impressions per day during our peak months.

Each advertising slot is priced at $162 per month off-peak, and $540 per month during April, May and June. All advertising must be purchased in 30-consecutive-day periods or by calendar month. We'll prorate the actual cost based upon the rates in effect each day the advertising runs. For example, an advertisement slot purchased for 15 days in March and 15 days in April would cost $351 ($162/2 + $540/2)

Until March 31, 2005, we are offering an advertising slot for 183 consecutive days which includes the peak months of April, May and June 2005 for an introductory price of only $750. This is a $2,106 value!

You can provide up to 5 separate banner advertisements that we will rotate within your advertising slot; you can provide new banner advertisements as often as you like but not more than one change of each banner per day, though they must be provided at least 2 days in advance of their first use. All advertising imagery is subject to our approval and you agree not to use explicit imagery or text. All advertisements must be suitable for viewing by people of all ages.

We also are able to present advertisements on a per-impression basis at the rate of $35/1,000 impressions. We can adjust the rate at which your advertisements are presented in rotation to any fraction of a regular advertising slot, affording you the ability to maintain a steady, continuous presence without incurring a high advertising cost. A single advertising slot would normally represent approximately 6,750 impressions off-peak. Our regular monthly rates provide you with an approximate 30% discount over per-impression rates.

Payment must be made in advance. We will provide access to online reports so you can see the performance of your advertisements in real time and can review them at your leisure for the duration of your advertising campaign. We prefer to serve the advertisements from our server directly in order to ensure availability of the advertising images and redirection to your web site, but if your needs require third-party accounting for advertisements served, we can accommodate your requirements.

All visitor figures quoted here are averages and will vary day to day based upon actual web site activity.

For more information or for a specific quotation for your advertising needs, contact us at advertise@gayday.com.